Evens Media Education Prize 2013

  • The Jury of the Evens Media Education Prize 2013

    Evelyne Bevort, Deputy-Director of CLEMI, France | A.G. Bus, Professor, Faculty of Pedagogical Sciences of Leiden University, The Netherlands | Kathrin Demmler, Director of JFF and laureate of the Evens Media Education Prize 2011, Germany | Tim Pauwels, political journalist of VRT, the Flemish public broadcaster & Head of Unit Professional Ethics, Belgium | Tanguy Roosen, Chairman of the Higher Council for Media Literacy of the French Community in Belgium | Wim Van den Broeck, Clinical, Professor, Developmental Psychology of the Free University of Brussels, Belgium | Bronagh Walton, Media Program officer of the European Commission, UK/Belgium.



 

On 15 November 2013 the third Evens Prize for Media Education was awarded to the Italian organisation Centro Zaffiria for its Extramedia project.

The aim of this prize was to stimulate efforts to increase the visual literacy of children between four and eight. Every day we are exposed to hundreds of images. Although we’ve learned how to read and write texts, many of us never learned how to read or (de-) construct an image. However, being able to read the printed word only no longer suffices; we all need the capacity to read, analyze and interpret the constant flow of images that come to us through our multimedia culture.

Among other noteworthy elements, the jury highlighted the Centro Zaffiria's strong, sustained focus on media literacy. It praised the winning project for its innovative media education activities for young children, with the active involvement of their parents and grandparents.

The organisation receives the sum of €20,000, which is partly allocated for establishing the i-Theatre, a novel, integrated interactive system for story-creation and multimedia storytelling, dedicated to children aged 4-10 years.

A special recommendation from the jury goes out to First Steps from the Belgian organisation JEKINO and to Zikita, from the German newspaper group sh:z Schleswis-Holsteinischer Zeitungsverlag.

The prize ceremony was held in the Maison Internationale of Paris during the 30th anniversary event of CLEMI, a centre for liaison between teaching and information media, and part of the French Ministry of Education.

On 15 November 2013 the third Evens Prize for Media Education was awarded to the Italian organisation Centro Zaffiria for its Extramedia project.

The aim of this prize was to stimulate efforts to increase the visual literacy of children between four and eight. Every day we are exposed to hundreds of images. Although we’ve learned how to read and write texts, many of us never learned how to read or (de-) construct an image. However, being able to read the printed word only no longer suffices; we all need the capacity to read, analyze and interpret the constant flow of images that come to us through our multimedia culture.

Among other noteworthy elements, the jury highlighted the Centro Zaffiria's strong, sustained focus on media literacy. It praised the winning project for its innovative media education activities for young children, with the active involvement of their parents and grandparents.

The organisation receives the sum of €20,000, which is partly allocated for establishing the i-Theatre, a novel, integrated interactive system for story-creation and multimedia storytelling, dedicated to children aged 4-10 years.

A special recommendation from the jury goes out to First Steps from the Belgian organisation JEKINO and to Zikita, from the German newspaper group sh:z Schleswis-Holsteinischer Zeitungsverlag.

The prize ceremony was held in the Maison Internationale of Paris during the 30th anniversary event of CLEMI, a centre for liaison between teaching and information media, and part of the French Ministry of Education.

  • The Jury of the Evens Media Education Prize 2013

    Evelyne Bevort, Deputy-Director of CLEMI, France | A.G. Bus, Professor, Faculty of Pedagogical Sciences of Leiden University, The Netherlands | Kathrin Demmler, Director of JFF and laureate of the Evens Media Education Prize 2011, Germany | Tim Pauwels, political journalist of VRT, the Flemish public broadcaster & Head of Unit Professional Ethics, Belgium | Tanguy Roosen, Chairman of the Higher Council for Media Literacy of the French Community in Belgium | Wim Van den Broeck, Clinical, Professor, Developmental Psychology of the Free University of Brussels, Belgium | Bronagh Walton, Media Program officer of the European Commission, UK/Belgium.