Evens Media Education Prize 2011

  • The Jury of the Evens Media Education Prize 2011

    Evelyne Bevort, Deputy-Director of CLEMI, the French ministerial agency for media education, France | Caroline Pauwels (Belgium), Director of SMIT, academic research team from the Free University of Brussels on Media, Information and Telecommunication, Belgium | Sara Pereira, University Lecturer Communications, University of Minho, laureate of the Evens Prize for Media Education 2009, Portugal | Mark Reid, Head of the Education Department of the British Film Institute, also laureate of the Evens Prize for Media Education 2009, UK | Mircea Toma, psychologist, journalist, founder of the Press Monitoring Agency, Romania.



 

JFF – Institute for Media Research and Media Education from Munich (Germany) won the second Evens Prize for Media Education, for which 57 projects from 17 different EU countries submitted their candidacy. JFF was awarded by an external international jury of experts for its project Generations in dialogue.

The submitted Generationen im Dialog project is a media education project that was organized several times all over Bavaria. Each of projects had the same central concept: a participatory project in which socially disadvantaged youngsters (each time approximately 15 participants, age 14-20) actively produce a media related product, e.g. a television broadcast, an exposition on the internet, a documentary, an audio guide, and so forth. The youngsters collaborate on this media related product with a group of elderly participants (each time approximately 10 participants, age 60+).

The jury described JFF as an exemplary media educational institute, with a long tradition and a healthy and nuanced view on young people’s media use. The winning project is both powerful and innovative. The JFF succeeded in developing a strong format that adds an inter-generational component to well established media educational strategies. The prize money of 20.000€ will be used to create a new dimension for the winning project.

A special recommendation from the jury goes out to Polska.doc from the Polish Association of Creative Initiatives „ę“ and to Animateca – The Mediactive Public Library, from the Italian Sistema Imprese Sociali, a Consortium of Social Cooperatives.

JFF – Institute for Media Research and Media Education from Munich (Germany) won the second Evens Prize for Media Education, for which 57 projects from 17 different EU countries submitted their candidacy. JFF was awarded by an external international jury of experts for its project Generations in dialogue.

The submitted Generationen im Dialog project is a media education project that was organized several times all over Bavaria. Each of projects had the same central concept: a participatory project in which socially disadvantaged youngsters (each time approximately 15 participants, age 14-20) actively produce a media related product, e.g. a television broadcast, an exposition on the internet, a documentary, an audio guide, and so forth. The youngsters collaborate on this media related product with a group of elderly participants (each time approximately 10 participants, age 60+).

The jury described JFF as an exemplary media educational institute, with a long tradition and a healthy and nuanced view on young people’s media use. The winning project is both powerful and innovative. The JFF succeeded in developing a strong format that adds an inter-generational component to well established media educational strategies. The prize money of 20.000€ will be used to create a new dimension for the winning project.

A special recommendation from the jury goes out to Polska.doc from the Polish Association of Creative Initiatives „ę“ and to Animateca – The Mediactive Public Library, from the Italian Sistema Imprese Sociali, a Consortium of Social Cooperatives.

  • The Jury of the Evens Media Education Prize 2011

    Evelyne Bevort, Deputy-Director of CLEMI, the French ministerial agency for media education, France | Caroline Pauwels (Belgium), Director of SMIT, academic research team from the Free University of Brussels on Media, Information and Telecommunication, Belgium | Sara Pereira, University Lecturer Communications, University of Minho, laureate of the Evens Prize for Media Education 2009, Portugal | Mark Reid, Head of the Education Department of the British Film Institute, also laureate of the Evens Prize for Media Education 2009, UK | Mircea Toma, psychologist, journalist, founder of the Press Monitoring Agency, Romania.