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Laureate Evens Prize for Media Education 2011
JFF - Institute for Media Research and Media Education, laureate of the Evens Prize for Media Education 2011.
JFF – Institute for Media Research and Media Education from Munich (Germany) has won the second Evens Prize for Media Education, for which 57 projects from 17 different EU countries submitted their candidacy. JFF was awarded by an external international jury of experts for its project “Generations in dialogue”.
The submitted Generationen im Dialog project is a media education project that was organized eleven times all over Bavaria during the last one and a half year. Each of the eleven projects started from the same central concept: the Generationen im Dialog project is a participatory project in which socially disadvantaged youngsters (each time approximately 15 participants, age 14-20) actively produce a media related product, e.g. a television broadcast, an exposition on the internet, a documentary, an audio guide, and so forth. The youngsters collaborate on this media related product with a group of elderly participants (each time approximately 10 participants, age 60+).
The jury describes JFF as an exemplary media educational institute, with a long tradition and a healthy and nuanced view on young people’s media use. The Generationen im Dialog project is both powerful and innovative. The JFF has succeeded in developing a strong format that adds an intergenerational component to well established media educational strategies. The prize money of 20.000€ will be used to create a new dimension for the winning project.
A special recommendation from the jury goes out to “Polska.doc” from the Polish Association of Creative Initiatives „ę“ and to “Animateca – The Mediactive Public Library”, from the Italian Sistema Imprese Sociali, a Consortium of Social Cooperatives.
The jury members were: Evelyne Bevort (Chair, France), Director of CLEMI, the French ministerial agency for media education; Caroline Pauwels (Belgium), Director of SMIT, academic research team from the Free University of Brussels on Media, Information and Telecommunication; Sara Pereira (Portugal), University docent Communications at the University of Minho, previous laureate of the Evens Prize for Media Education 2009, Mark Reid (United Kingdom), Head of the Education Department of the British Film Institute, also previous laureate of the Evens Prize for Media Education 2009 and Mircea Toma (Romania), psychologist, journalist, founder of the Press Monitoring Agency.
The Evens Prize for Media Education 2011 is under the patronage of Mrs Androulla Vassiliou, member of the European Commission, Commissioner for Education, Culture, Multilingualism and Youth.